Our customers are usually between 30 and 50 years old, they are accomplished, they have good identities, and are already performing in the top 10%. They are commonly married and have children, but this is not required.

Usually, if you were to speak to them, what they report is that they are doing fine. But, what they can see when they look out 10 to 15 years, is that whatever it was that had them get where they are, they know that doing more of that, more of the same, is not going to get them where they want to go.

The Aji Network has been producing top 1% performers for over 20 years. Most people have not heard of us, and they have no idea this offer exists. On the other hand, over 3,000 businesspeople have taken the courses. The Business Professional’s Course was given Executive MBA status at a Fortune Five firm.

We make two fundamental promises to our customers. The first promise is that our customers will have a competitive advantage that other people will not be able to mimic, copy or duplicate. Our customers will be able to set a standard that their competition has to either meet or exceed to produce customer satisfaction.

The second promise we make is that people will learn how to design. They learn how to design competitive offers, practices, strategies, tactics, businesses, organizations, structures, identities, marginal utility and value and their career and ambition.

Our customers are people who are committed to be leaders in the marketplace. They find themselves in situations where they need to invent and design when they are in front of customers. Training is insufficient for this. What is required is education.

Education is an initiation into a discourse. A discourse is a historical conversation of care. Medicine is a discourse. It is how to take care of the body. Law is a discourse. It is how to take care of commitments. Engineering is a discourse. It is how to take care of physical structures. Where we work with people is in the discourse of business. Business is who to care for, what to care for, why to care for it, how to care for it, when to care for it – all around transactions and business is a game of power.

When people educate themselves what they do is they go away to a college or a university and study a whole body of knowledge. We use doctors as an example. When doctors educate themselves they study anatomy, biology and chemistry. What this produces is an uncommon sense about how our bodies work. They have an uncommon intuition about the mechanics of our bodies that they exploit to help us be healthy.